若商家打算透过社交媒体/网路平台营销其商品或服务,请问商家需要注意哪些主要事项/规定?

  • 根据1956年商业注册法令,任何经营生意的商家,不管营销售量或其规模大小,只要连续营业30天,必须向马来西亚公司委员会 (SSM) 注册其业务。
  • 若违规,一旦罪成,违规商家能被罚款不超过RM50,000或监禁不超过2年,或两者兼施。
  • 此外,根据2012年消费者保护(电子贸易交易)条规,网路商家需要在其平台列出以下法定事项:
  1. 商家的名称 (name of the business operator / business / company)
  2.  商家的商业注册号码 (registration number of the business / company
  3. 商家的联系详情 (email address & telephone number / address)
  4. 商品/服务的主要特征 (main characteristics of the goods or services)
  5. 商品/服务的全部价格 (the full price including transportation costs, taxes and any other costs)
  6. 付款的方式 (payment method)
  7.  销售的条款以及条件 (the terms and conditions)
  8. 预计运输时间 (estimated delivery time)
  • 若网路商家没有列出以上的事项,能被国内贸易、合作社以及消费部执法组检举以及受到法律的制裁。
  • 一旦罪成,违规商家能被罚款不超过RM50,000或监禁不超过3年,或两者兼施, 而违规商店/公司则能被罚款不超过RM100,000。

Section 5 of the Registration of Businesses Act 1956: Registration

(1) The person responsible for a business shall, not later than 30 days from the date of the commencement of the business, apply to the Registrar for the registration of the business.

Regulation 3 of the Consumer Protection (Electronic Trade Transactions) Regulations 2012: Disclosure of Information
(1) Any person who operates a business for the purpose of supply of goods or services through a website or in an online marketplace shall disclose on the website where the business is conducted the information specified in the Schedule.

(2) Any person who contravenes subregulation (1) commits an offence.

Section 145 of the Consumer Protection Act 1999: General Penalty

(1) Any person who is convicted of an offence under this Act for which no penalty is expressly provided shall be liable to a fine not exceeding RM50,000.00 or to imprisonment for a term not exceeding 3 years or to both, and for a second or subsequent offence to a fine not exceeding RM100,000.00 or to imprisonment for a term not exceeding 5 years or to both.

(2) Any body corporate which is convicted of an offence under this Act for which no penalty is expressly provided shall be liable to a fine not exceeding RM100,000.00, and for a second or subsequent offence to a fine not exceeding RM200,000.00.

(3) Any person who or body corporate which is convicted of an offence under this Act shall, in the case of a continuing offence, in addition to any fine provided under this Act, be liable to a fine not exceeding RM1,000.00 for each day or part of a day during which the offence continues after conviction

参考:
1. 1956年商业注册法令 [Registration of Businesses Act 1956]
http://www.agc.gov.my/agcportal/uploads/files/Publications/LOM/EN/Act%20197%20-%20kelulusan%20TP.pdf

  1. 2012年消费者保护(电子贸易交易)条规 [Consumer Protection (Electronic Trade Transactions) Regulations 2012]
    http://www.federalgazette.agc.gov.my/outputp/pua_20121221_P.U.%20(A)%20458%20-%20Peraturan-Peraturan%20Pelindungan%20Pengguna%20(Urus%20Niaga%20Perdagangan%20Elektronik)%202012.pdf

  2. 1999年消费者保护法令 [Consumer Protection Act 1999]
    http://www.agc.gov.my/agcportal/uploads/files/Publications/LOM/EN/Draf%20Muktamad%20Act%20599%20(12_12_2018).pdf

Credits to Rebecca Leong

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